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Understanding printing
colour:
CMYK color is related to print work and
describes how the colors Cyan, Magenta, Yellow, and Black are
combined. It is a subtractive process unlike how we view color
on a computer monitor. So when a designer works on your project
and works with a 4 color process they are working with colors
that can be represented by % of their individual CMYK
components.
The RGB color space
is capable of producing many more colors than the process (CMYK)
color space.
The most important thing to
get out of this is that colors that are in the CMYK spectrum may
not be accurately displayed on a monitor, meaning you may see a
difference in the colors between your monitor and what is
printed. Before you get a job printed you should always view a
realist proof from your printer.
Pantone PMS Colors:
Pantone or Spot colors are solid colors that you can
specify - mostly used on logos or added to 4 color jobs to bring
out a vibrant or color that cannot be produced with a CMYK
process. Most logos are designed using 2 colors, the problem is
that if you go to print the logo in a 4 color process the color
will shift and may not match. If you are printing you brochures
or catalogs in 4 colors and you want your logo to match your 2
color business cards you might be in for a surprise. The good
new is that there are swatch books that show exactly how PMS
colors shift when they are printer in a 4 color process. You can
choose colors to minimize this shift or run a 5 color job - CMYK
plus your spot color. Your designer can help you with this.
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