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Logo Design
Starting at $99
plus GST.
Do you realize
that you are bombarded with about 3000 ad messages a day, but
you probably only remember twelve of them. Imagine your name
and/or logo in a sea of images; will your image be strong enough
to surface in consumer’s memories?
What do your
documents say? Not the words on your pages, but the image your
pages present to the outside world. Do they say "important,
reliable, and unique," or do they say "trivial, fly-by-night,
and ordinary"?
Having a
consistent look in all of your documents (marketing materials,
instructions, and invoices) will give your business a
professional, reliable and organized look. It will also improve
your company's recognition and potentially increase sales.
Think of your
documents as having a recognizable look, like people. Despite
the fact that most people's faces have the same features, we're
still easily recognizable as individuals. Every document created
should have the same look, the same kind of recognition factor.
People should be able to pick up any of your printed items and
know it's from your company, regardless of whether your name is
on it.
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Here are a few
quick rules of thumb to keep you going in the
right direction when developing a logo for your
business:
Keep your logo
simple.
The tendency for people is to try to do too much
with their logo. Sure your image is important but
no company ever achieved success based soley on
their logo. A simple design is best for a logo.
Remember you may want to use your logo on other
products and it may need to be printed in various
formats and color schemes. Even if you don't think
you want to use it for these applications now,
plan for company growth - so try to develop
something that is as flexible as possible. You can
design a logo in 4 color that looks great on
screen, but try putting it on pen, or a coffee cup
in black and white and it may fall apart. Try to
think of all the potential applications and if
your final design will fit into these
applications. Also think about size. If you have a
long company name that you are spelling out next
to a larger graphic it may be a problem at small
print sizes.
Identify
sample logos you like
As far as development time you can save some
headaches if you have an idea of what types of
logos you like before you begin. Give the designer
some examples of styles of logos that you like and
what you don't. Think about colors also and try to
convey that up front.
Avoid large
committee designs
The biggest problem we see is when logos are
review by large groups of people. In general if
there are more than a few people with a final say
on design there will be problems getting everyone
to agree. The more people that are involved - the
longer it will take to get consensus. Try to be
specific when you provide feedback to your
designer. Just telling them that you don't like
anything will not help. Try to tell them what you
don't like about a particular design and what
parts you do like and why. Very specific feedback
you provide will help them get closer on the next
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